Gender, Advertising, and Mass-Circulation Magazines

OOOOh, this is a fun topic.  The beginning of the article is nothing more than a rundown of the rise of the woman's magazine and the popularity of such publications (because of the advertising? or is the advertising as such because of the types of publications they were.  I mean daytime soaps are called soaps because when they were aired, the vast majority of the advertisements that were played were for dish, laundry and body soaps.)  It goes into the problems in the Saturday Evening Post because they were unsure of where to place it in the canon of the magazines at the time, it wasn't necessarily marketed towards women, but it wasn't necessarily marketed towards men either.  Interesting.  it makes the point that men's magazines had more of a problem in the marketing because there were less male targeted goods.  I don't know if I believe the reality of that statement.  Even now, there is a large market for men, and in the 50's men still smoked, drank, bought cars and other various things that would have required advertising (also, men were the majority money makers and they had a perceived habit of telling their wives what they could and couldn't buy.)  it goes into sex magazines as well.  I won't go there.  I don't know what the point of the article is.  I really don't.  It doesn't seem to even make a point until the last few paragraphs of the article.  I didn't really like it much.